Creative thinking.
Commercial discipline.
I build connected growth systems for consumer brands—aligning commercial strategy, people, creative, media, and retail execution. My experience spans startup brands and enterprise portfolios, with hands-on ownership of the plan and its delivery.
Revenue across accounts managed over my career
Annual advertising spend managed
Numi revenue growth, 2024–2025, with lower ad spend
Growth comes from connecting the pieces. Here's what that has looked like across consumer brands and enterprise portfolios.
Connected product content, media, seasonal merchandising, and inventory-aware planning across Amazon and Whole Foods Market, including WFMOA advertising and promotions.
Read the case studyManaged media, forecasting, catalog, creative, and team execution across Scotts, Miracle-Gro, Ortho, and Tomcat, aligning seasonal plans with day-to-day delivery.
Read the case studyWhole Foods Market is a substantial part of my work with consumer brands. That includes Whole Foods Market on Amazon (WFMOA), advertising and promotions, buyer coordination, purchase orders, and in-store coordination.
I bring that experience into a broader plan that connects product availability, brand presentation, promotional timing, and the customer experience.
WFMOA advertising and promotional planning.
Aligning with buyers and seasonal promotional calendars.
Purchase orders, inventory alignment, and in-store coordination.
Consistent product information and presentation across retail and digital touchpoints.
Make the priorities clear, connect the people doing the work, and ground the decisions in how the business makes money.
Build the P&L. Understand SKU-level margins, pricing, and how much each product can afford to spend acquiring a customer. Put the economics behind the ambition.
Connect SEO, GEO, product information, packaging, creative, and the retail shelf. Build consistency across physical and digital touchpoints so the product's value is clear.
Connect creative, catalog, media, retail activity, inventory, and agency execution. Set KPIs and help the people doing the work understand the priorities and why they matter.
Bring forecasting, replenishment, Subscribe & Save, repeat purchase, and lifetime value into the plan. Evaluate business progress beyond traffic and ROAS.
My view: reaching the next wave of consumers means thinking about the full discovery journey. A creator's recommendation, an AI answer, a grocery shelf, and a tasting table can all introduce someone to a brand.
That opens up room for analog marketing: sampling, printed product stories, thoughtful packaging, local partnerships, community touchpoints, and in-store experiences. I think about how those moments can reinforce the digital experience and make a brand easier to remember, understand, and choose.
The question I start with is simple: where can this product earn the right kind of attention—and what should happen next?
Consider how people can taste, try, see, or understand the product in a real setting. Bring the product story to life through the shelf, packaging, sampling, and physical materials.
Connect in-person discovery with product pages, retailer destinations, creators, and AI-assisted discovery. Each touchpoint should strengthen the same brand story.
Define a useful next step before launching: a retailer visit, a trackable QR link, store-level sales movement, or repeat purchase. Learn what supports the business beyond clicks.
I'm Justin Rains, founder of AMZBRANDSOLUTIONS. Since 2018, I've worked with startup and enterprise consumer brands across Whole Foods Market, Amazon, Shopify, Walmart, and TikTok Shop.
I also use Claude Code to build reporting and analysis tools, and combine it with Figma to develop creative systems. AI helps move the work forward; foundational knowledge and validation make it useful.
Hiring for marketing leadership, CPG brand growth, retail, or ecommerce? Tell me about the business, the team, and the opportunity.
Your message has been submitted. I look forward to learning more about what you're building.
justinrains43@gmail.com